Meet entrepreneur extraordinaire Daymond John and purchase an autographed copy of his new book, The Brand Within.

Daymond John

A success story, an industry leader, a young entrepreneur, a man who has reached and surpassed new heights of commercial and financial success, just a fraction of classifications used to describe Daymond John, CEO and founder of multi-million dollar fashion empire FUBU The Collection. Daymond possesses the capability knowledge, insight and approachable demeanor which allow him to successfully achieve any goals set forth before him, as well as nurture others to do the same.

Changing fashion and the face of American business with FUBU was only the beginning. What started initially with unbridled perseverance and a dream of catering to a market otherwise ignored, quickly transformed into a business

venture, and eventual enterprise, worthy of the multitude of accolades and awards it has received. Some such prestigious awards: Brandweek Marketer of the Year (1999), Advertising Age Marketing 1000 Award presented to Daymond for outstanding ad campaign (1999), NAACP Entrepreneurs of the Year award (1999), Crain's Business of Forty Under Forty Award presented to Daymond (2002) and Ernst & Young New York Entrepreneur of the Year award (2003).

THE BRAND WITHIN, the second title in "The Shark" Daymond John's best–selling "Display of Power" series of business, motivational and empowerment books aimed at young, would–be entrepreneurs, examines the loyalty relationships companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle.

"The Daymond John "brand" is all about being out in front and going your own way. In The Brand Within, he gets readers thinking about what it means to succeed in business and in life. One thing about Daymond, he takes charge, and here he puts his own spin on our consumer culture and challenges us to change things up. "
Mark Burnett
Famed Television Producer

Drawing on his own experiences on the cutting edge of the fashion business, as well as on his hard–won insights developed as a sought–after marketing consultant to global trendsetters and taste-makers, the author maintains that branding relationships have now seeped into every aspect of our lives, and that in order to survive and thrive in the marketplace consumers and aspiring professionals need to understand and nurture those relationships if they mean to get and keep ahead.